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Yintai Group 2021 Social Responsibility Report
On May 30, Yintai Group released its 2021 Annual Social Responsibility Report. The report systematically discloses the social responsibility philosophy, actions and effectiveness of Yintai Group, reflecting the responsible sentiment of courageous dedication and boldness.
Annual Focus
In praise of the centennial, Yintai Group forges ahead bravely to reach the summit
On the morning of July 1, 2021, the 100th anniversary of the founding of the Communist Party of China was celebrated in Tiananmen Square, Beijing. Shen Guojun, member of the Standing Committee of the Central Committee of China Zhi Gong Party (Public Interest Party), member of the National Committee of the Chinese People's Political Consultative Conference, and founder and chairman of Yintai Group, was invited to participate in the celebration at the viewing platform, to witness this exciting and historic moment together with others.
Mr. Shen Guojun, the founder of Yintai Group, said, "General Secretary Xi Jinping's speech was significant and inspiring. The celebration once again remembered the outstanding contribution of the CPC and made us feel deeply proud of the prosperity of China. Yintai Group will continue to adhere to the development concept of serving the country through the industry. Conscientiously doing an excellent job in the operation and management of the enterprise, we continue to actively participate in public welfare and charity, which will contribute more to the realization of the great rejuvenation of the Chinese nation."
Report Highlights
Governance chapter - sustainable and sound operation
"Commitment is more important than life, and friends are more important than money. In the age of business, if we do not have integrity and keep our promises, we will lose friends, and we will not be able to succeed." -- Shen Guojun
In the governance chapter, the report mainly discloses that Yintai has consolidated the governance foundation through the construction of a governance system and the improvement of governance capacity; This chapter expounds on the honest, transparent, and responsible business philosophy of Yintai Group, the relevant measures of qualified management, and the creation of a clean enterprise environment; In addition, Yintai continuously strengthens risk management and control through the construction of risk management and control system and internal control.
Development chapter - sustainable value growth
"Innovation and change are the constant themes of every enterprise. In the current highly homogenized products and services, we can endure only by insisting on distinctive products, services, technologies, distinctive designs, and management, etc." -- Shen Guojun
The report highlights Yintai's focus on industrial upgrading and technological innovation in the development chapter. Adhering to the service concept of "strengthening high-quality services and living up to the trust of customers", Yintai makes products, expands markets, and establishes enterprises down-to-earthly. Through continuous optimization of business structure, operation layout, and resource allocation, Yintai continued to improve its service level. With high-quality products and services, we work with our partners to continuously create business and social value, thus taking on more social responsibilities.
Harmony chapter - scaling up for sustainable beauty
"In this day and age, we cannot do things behind closed doors. Instead, we must learn to share and cooperate; We must use platform ideas and share value to win more friends and partners to create more tangible or intangible value. " -- Shen Guojun
In the harmony chapter, the report discloses that Yintai empowers employees in all aspects of employee rights protection, health, and safety, development, and care. Secondly, this chapter focuses on disclosing several CPPCC proposals on environmental protection made by Yintai founder Shen Guojun as a member of the CPPCC National Committee in order to protect green from multiple dimensions. Through continuous exploration and innovation of ways and means to participate in environmental protection, a long-term mechanism for enterprises to participate in the management of nature reserves has been established; By continuously building green buildings and green mines, Yintai implements the concept of green life, advocates green office and promotes the green operation of enterprises to promote the harmonious coexistence of man and nature.
Key responsibilities in social welfare
1
Yintai attaches great importance to the cultivation of public welfare professionals. Yintai has developed new ways to cultivate senior management talents for public welfare through the Master of Public Welfare Management Program of Peking University Guanghua School of Management and the "Blue Pioneer" program to cultivate local marine conservation public servants.
2
Yintai builds a platform for academic talent training and exchange to support academic research. Yintai has successively carried out academic research projects to support modern Chinese history and activities such as interviewing veterans of the Anti-Japanese War.
3
Actively responding to the state's call, Yintai consolidated and expanded its achievements in poverty alleviation, which effectively connected with rural revitalization. By uniting multiple resources, we innovate the way of assistance. Through in-depth participation in the assistance work in Yunnan, Guizhou, Qinghai, Inner Mongolia, and other provinces, Yintai has contributed to revitalizing local villages.
4
Yintai pays attention to the society and people's livelihood. In order to carry forward the spirit of helping the poor and the needy and helping each other, Yintai has carried out various charity rescue activities to care for vulnerable groups.
In the right time to move forward, we are striving for a new ambition.
In the future, Yintai Group will continue to uphold its original aspiration and take a long-term view. Through active actions in commercial retail, commercial real estate, mineral resources, equity investment, social welfare, and other fields, we seek more significant development to create higher value for society.
