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To be a model of new commerce.
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Simplified：We approach and solve problems with a simple mindset.
Accountable：We achieve success through team work by taking the initiative to be accountable.
Innovative：We spur organizational progress by executing our duties in a creative and innovative manner.
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To be a respected enterprise and create value for society.
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Integrity and self-discipline, learning and advancement, care for society, prosper with Yintai.
